Rhetoric and Persuasion

Which of the following is NOT a mode of persuasion?

• Ethos

• Logos

• Pogos

• Pathos

An argument made personally against an opponent instead of against the argument.

• Bandwagon

• Ad Hominem

• Circular Argument

• Red Herring

attracts audiences into believing that they will be part of an elite or special group if they buy a product or service or buy into an idea.

• Glittering Generalities

• Plain Folks

• Testimonial

• Snob appeal

a claim that one event leads to another event and so on until we come to some awful conclusion

• Rhetorical Question

• Slippery Slope

• Loaded Language

• Repetition

A fallacy in which an irrelevant topic is presented in order to divert attention from the original issue.

• Red Herring

• Either Or

• Call to Action

• Prizes, Sweepstakes, and gifts

Match the following

• Circular argument

• An argument for a certain idea based solely on the fact that it is popular.

• Hyperbole

• An author or speaker intentionally uses exaggeration and overstatement for emphasis and effect.

• Call to Action

• A fallacy in which the premises and the conclusion are essentially the same.

• Loaded Language

• words, phrases, and overall verbal and written communication that elicit a strong emotional response from the reader

• Bandwagon

• intended to get a viewer, reader, or listener to perform a specific act, typically taking the form of an instruction or directive

Match the following techniques to an example.

• Taylor Swift drinks Diet Coke.

• Plain folks

• Scan the QR code for a chance to win!

• Testimonial

• Do you want to lose weight? Then try this product!

• Rhetorical Question

• Most Americans work hard and drink Pepsi. Pepsi is a drink of America.

• Prizes, sweepstakes, and gifts

Which of the following would be a technique that implements logos?

• Using pictures of a hurt child
• Including research 
• Having someone credible who agrees with you
• Making people laugh

One way to incorporate pathos into your own speech is to....

• Use loaded words and description in your argument

• Include research and credible websites

• Interview people to use as proof

"100% of students who use their class time wisely complete their project and are successful" is an example of __________

• Logos
• Pathos
• Ethos
• magical fairy dust