MKT 120 Test#5

If a retail store focuses on price as its main sales appeal & has a broad selection of merchandise

• a discount retailer
• chain store retailer
• a supermarket retailer

A warehouse or storage facility where the emphasis is on processing & moving goods to wholesalers, retailers, and/or con

• distribution center
• just-in-time center
• electronic data interchange center

The retail industry is designed to create ________.

• a master retail plan
• multiple market forces
• contact efficiency for consumer

Which of the following is an example of a department store?

• Sears
• Victoria's Secret
• Barnes & Noble

Which type of retail approach brings national chains to local ownership?

• malls and shopping centers
• online retailing
• franchises

If the strategy a company is using stimulates demand & motivates customers to seek out its specific products or services

• push strategy
• personal selling strategy
• pull strategy

Something that is measurable & specifies the progress a business or organ is making toward reaching its goals/objectives

• key developmental indicator (KDI)
• key performance indicator (KPI)
• progress performance key (PPK)

When determining a mkt campaign’s goals & objectives, a marketer would be wise to set S.M.A.R.T. goals. This acronym sta

• specific, measurable, achievable, realistic, and timely
• specialized, measurable, accessible, realistic, and timely
• specific, measurable, accountable, recognized, and timely

Which type of common mkt communication method uses the development of face-to-face interaction & relationships w/target

• sales promotion
• direct marketing
• personal selling

In general, the companies and organizations that support a distribution channel are collectively called ________.

• direct channels
• channel partners
• broker channels