Quiz 2: February 13

Paula Scher talks about an example of poor graphic design.

She states that it ...

• threw an election in Palm Beach, Florida

• caused the incorrect movie to be announced as Best Picture during the Oscars

• caused a British Airways flight to land at the wrong destination

• caused multiple avoidable deaths from food allergies

The golden ration is closest to...

• 1 to 1.6

• 1 to 1.3

• 1 to 3

• 1 to 2

Bodies of research show that the golden ratio plays a crucial role in which human biological system?

• Nervous/Sensory

• Muscular/Skeletal

• Cardiovascular

• Facial structure

The Gestalt Theories are focused on

• how humans see and interpret information

• how colour impacts the mood of a piece of communication

• why humans read information in a Z pattern

• why certain shapes and patterns are more pleasing to the human eye

Paula Scher lives in

• Los Angeles

• New York

• London

• Amsterdam