1.01 Study Guide

Marketing links producers to

• distributors.
• retailers.
• marketers
• customers.

Marketing is described as creating

• exchanges.
• needs.
• Advertisements
• gaps.

Which of the following is a marketing activity:

• Balancing customer needs with wants
• Leading a project team
• Communicating with customers
• Lowering operational expenses

What provides the basis for all marketing goals and actions?

• Pricing
• Planning
• Budgeting
• Retailing

Which of the following influences the process of determining price:

• Customers’ perception of value
• Publicity
• Purchase location
• Sales promotion

Which of the following is a method used to communicate with customers:

• Personal selling
• Manufacturing
• Customer orientation
• Marketing concept

Which of the following is an example of communicating with customers:

• Creating a new product
• Sponsoring a charity event
• Choosing a store to distribute products
• Developing a marketing plan

The purpose of communicating with customers is to

• gather participants for a survey.
• befriend customers.
• Determine prices
• attract customers’ interest.

In an overall sense, where does marketing occur?

• Wherever advertisements are
• Wherever stores are
• Wherever businesses are
• Wherever customers are

Of the following, which is a durable good:

• Coffee mug
• Insect repellent
• Hamburger
• Lip balm