Principles of Marketing W2

All of the following are accurate descriptions of modern marketing, EXCEPT which one?

• Marketing involves satisfying customers' needs.

• Selling and advertising are synonymous with marketing.

• Marketing is managing profitable customer relationships.

• Marketing is the creation of value for customers.

________ are human needs as shaped by individual personality and culture.

• Needs

• Wants

• Demands

• Exchange

......are wants for specific objects when backed by ability to pay.

• Values

• Needs

• Wants

• Demands

Which of the following is the full positioning of a brand—the full mix of benefits on which it is positioned

• low pricing

• a value proposition

• customer value

• good customer service

Which of the following marketing management Philosophies focuses primarily on improving production and distribution efficiency

• production concept

• product concept

• selling concept

• marketing concept

The ________ concept is aligned with the philosophy of continuous product improvement and the belief that customers will choose products that offer the most in quality, performance, and innovative features.

• production orientation

• product orientation

• Sales Orientation

• Marketing Orientation

Which of the following reflects the marketing concept philosophy?

• "We build them so you can buy them."

• "We're in the business of making and selling superior products."

• "We don't have a marketing department; we have a customer department."

• None of the above

Which concept holds that firms must strive to deliver value to customers in a way that maintains or improves the consumer's and society's well-being?

• product orientation

• marketing orientation

• Ethical and sustainable marketing

• customer orientation

According to the production concept, consumers will favor products that are ________ and

________.

• segmented; convenient

• satisfying; quality focused

• advertised; affordable

• available; affordable

Which concept calls for aggressive selling and focuses on generating transactions to obtain profitable sales?

• The production concept

• The product concept

• The selling concept

• The Marketing Concept