Unit 2 BTEC A

Unit 2 exam has :

• Part A only

• Part B only

• Part A and B

• Part A, B and C

Which is a marketing objective ? :

• Increase the market capitalisation of the business

• Increase profit

• Increase brand awareness

• Increase staff retention

Which marketing objective is SMART ?

• Increase Lidl's market share

• Increase Lidl's market share by 4%

• Increase Lidl's market share by 90%

• Increase Lidl's market share by 4% within 2 years

Large scale customer surveys, closed questions, numerical results, data =

• qualitative market research

• quantitative market research

Which question below is qualitative market research ?

• How much do you spend on crisps?

• When do you buy crisps?

• Where do you buy crisps?

• What do you think of Pringles ?

A focus group is more likely used in :

• primary market research

• secondary market research

• quantitative market research

Which word best describes secondary market research ?

• published

• portrayed

• punishing

• plausible

In a SWOT, the strengths are

• external (to the business)

• internal (to the business)

In a SWOT, the opportunities are :

• external (to the business)

• internal (to the business)

Threats are :

• external (to the business)

• internal (to the business)