MKT

(a)   segmentation divides the market into different geographical units such as nations, regions, states, counties, or cities.

List down the criteria of successful segmentation?

List down the steps in segmenting a market

Some governments regulate promotional activities in their countries to protect consumers from which action?

• A Unnecessary media exposure

• B Inconsistent selling strategies

• C Deceptive advertising

• D Unlimited liability

Manny has a new idea for a new cleanser that would decrease the time in cleaning tiled floors. He thinks this product would be better than any cleanser currently on the market. Which of the four Ps should these investors consider first?

• A Product

• B Price

• C Promotion

• D Place

Determine whether the statement is true or false: It is important for the promotional message to be factual.

• A False, it must only be memorable.

• B True, it should alter facts as necessary.

• C False, it need not be based on facts.

• D True, it must be based on facts.

Which is an example of publicity?

• A A news release

• B Direct mail

• C A billboard

• D A television commercial

The economy affects our business negatively.

• A This is a symptom of a problem.

• B This is a problem.

Unemployment rose by 2 percent last month.

• A This is a symptom of a problem.

• B This is a problem.

What is the difference between braindrawing and mind mapping?

• A Braindrawing is a programmed thinking method and mind mapping is a lateral thinking method.

• B In the braindrawing method you draw diagrams and pictures, and in the mind mapping method you write down words and draw lines to related words.

• C Both methods are programmed thinking methods. One uses diagrams and the other uses words.

• D Both methods are lateral thinking methods and both use only diagrams to represent new ideas.