Chapter 11

Chapter 11

University

8 Qs

quiz-placeholder

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Chapter 11

Chapter 11

Assessment

Quiz

Professional Development

University

Hard

Created by

Loran Jarrett

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8 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is NOT a category of new products?

Product Line Additions

New-to-the-World

Repositioned Products

Evaluation-Priced Products

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

A brand deciding to update a product’s tagline is an example of…

Repositioned Products

Improvements or revisions

Product Line Additions

None of the above

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a test to evaluate a new-product idea, usually before any prototype has been created?

Screening

Concept test

Brainstorming

Business test

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The process by which the adoption of an innovation spreads is called…

Marketing Spread

Diffusion

Innovation spread stage

Observability

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What are characteristics of the Introductory Stage of the Product Life Cycle?

Sales increase at a decreasing rate

Niche markets emerge

Promotion focuses on awareness and information

A and b are correct

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What proportion of new product introductions fail?

10-25%

50-60%

80-85%

90-95%

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What are some common reasons for product failure?

They do not offer any discernible benefit compared to existing products

Incorrect targeting

Poor match between product and customer desire

All of the above

8.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What are the four Stages of the Product Life Cycle in the RIGHT ORDER?

Introductory, Decline, Growth and Maturity

Diffusion, Growth, Stabilization and Maturity

Introductory, Growth, Maturity and Decline

Diffusion, Growth and Maturity