Chapter 15

______ informs, persuades, and reminds potential buyers of a product in order to influence an opinion or elicit a response

• Competitive advantage

• Promotion

• Rapid delivery

• Product assortment

This is an example of:

• High product quality

• Rapid delivery

• A connect promotion

• A and C are correct

A persuasive promotion:

• Keeps the product and brand in the public’s mind.

• Forms relationships with customers through social media.

• Converts an existing need into a want.

• Stimulates purchase or an action.

This strategy is called

• Pull strategy

• Push strategy

• Forward strategy

• Backward strategy

The Promotional Mix includes advertising, public relations, sales promotion, personal selling and:

• Price

• Distribution

• Targeting

• Social Media

The different Roles of Marketers are: senders, intermediaries and receivers.

• True

• False

AIDA stands for:

• Attention, interest, desire, and action.

• Attention, intermediaries, desire and action.

• Attention, intermediaries, development and action.

• Advertisement, interest, decision making and action. 

Some factors that affect the choice of Promotional Mix can be:

• Nature of the product.

• Stage in product life cycle.

• A and B are correct

• Distribution chosen for the product.

• A and D are correct