How much do you really know about Augmented Reality?

A game based on which animated franchise propelled AR into the mainstream in recent years?

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Answer explanation

Pokémon Go took the world by storm in July 2016. The game was developed by Niantic and Nintendo and allowed players to “capture” Pokémon, which they could discover in the real world around them in AR.

Which definition best fits "Augmented Reality"

• Technology that turns physical objects into digital objects

• Technology that overlays digital information on top of real world items

• Technology that completely immerses users in a new digital environment

• Technology that can achieve a human-level understanding of images

Answer explanation

Unlike virtual reality, which fully immerses users in an artificial digital environment, augmented reality overlays virtual elements onto a user’s real world.

Which popular Netflix show also put AR on the mainstream map, with one particularly spooky episode featuring AR in gaming?

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Answer explanation

Black Mirror episode “Playtest” got people talking about AR and how it could shape our future.

In immersive technology, what does MR stands for?

• Mixed Reality

• Measured Reality

• More Reality

• Mirrored Reality

Answer explanation

Mixed Reality (MR) merges real and virtual worlds, where physical and digital objects interact in real time. This emerging technology requires wearable hardware, such as headsets or glasses.

Which decade saw the debut of augmented reality technology?

• 1960s

• 1970s

• 1980s

• 1990s

Answer explanation

It's true, augmented reality can be traced back to as early as 1968 when computer scientist Ivan Sutherland created the first head mounted display.

In 2009, who was the first celebrity to be brought to life in AR in a print magazine?

• Taylor Swift

• Brad Pitt

• Robert Downey Jr.

• Beyoncé Knowles

Answer explanation

Print media utilized AR for the first time in 2009 when Esquire Magazine let users scan its cover to make Robert Downey Jr come to life on the page.

Which industry was the first to use augmented reality for commercial purposes?

• Auto

• Fashion

• Film

• Food

Answer explanation

BMW launched AR enhanced print ads in 2008, which marked the first commercial use of AR. When held in front of a computer camera the print ads triggered an interactive on-screen car.

According to Digi-Capital, the global AR market is predicted to be worth approximately how much by 2022?

• $55 Million

• $1 Billion

• $10 Billion

• $85 Billion

Answer explanation

As of January 2018, the global augmented reality market is expected to reach a staggering size of between $85 billion and $90 billion (Source: Digi-Capital).

Which organization used augmented reality as a navigation tool in the 1990s?

• NASA

• British Royal Navy

• United States Air Force

• MI6

Answer explanation

NASA used augmented reality in 1999 to enhance the visual navigation of its X-38 spacecraft.

Retail is one industry predicted to be significantly disrupted by AR. Approximately what percentage of consumers are ready to experience AR when shopping?

• 3%

• 10%

• 16%

• 29%

Answer explanation

Almost a third of consumers believe retailers should invest more in AR and VR platforms (Source: APADMI). Applications and predictions for AR in retail are popular topics at the moment.