Digital marketing

Digital marketing is often referred to as

• online marketing

• internet marketing

• web marketing

• All of the above

Which of the following is not a type of digital marketing activity?

• Email marketing

• Social web marketing

• Billboard marketing

• Viral marketing

The 4Ps of marketing as defined by Philip Kottler are:

• Price, Performance, Place, and Promotion

• Price, Product, Place, and Promotion

• Price, Product, Place, and Positioning

• PR, Product, Place, and Person

Which is not an advantage of digital marketing

• Cost effective

• Greater engagement

• technology dependant

• wider reach

Social networds are organized primarily around

• brands

• people

• discussions

• interests

In content marketing the content should be?

• valuable

• relevant

• consistent

• all of the above

What is the fullform of PPC

• per pay click

• pay per click

• prize per click

The word "blog" is the shorter version of

• webblog

• weblog

• welog

The prime object of marketing is

• profit

• service

• sales

• consumer satisfaction

What does SEO stand for?

• Search Engine Optimal

• Social Engine Optimal

• Search Engine Optimization

• Social Engine Optimization