ENTREP REVIEWER PT3

a group of customers within a business's serviceable available market at which a business aims its marketing efforts and resources.

a subset of the total market for a product or service.

Given the current state of the economy, having a well defined target market is less important than ever.

• TRUE

• FALSE

Targeting a specific market does not mean that you are excluding people who do not fit your criteria.

• TRUE

• FALSE

Targeting a specific market does not mean that you are excluding people who do not fit your criteria.

• TRUE

• FALSE

To build a solid foundation for your business, you must first identify your typical customer and tailor your marketing pitch accordingly.

• TRUE

• FALSE

Target market refers to the customers.

• TRUE

• FALSE

The status of being married, single, widowed, divorced or separated refers to individual differences in characteristic patterns of thinking, feeling and behaving.

Unemployment is a person's role in society.

Refers to the highest level of education that a person has successfully completed