ENTREP REVIEWER PT3
Authored by ERINA NAKIRI
Other
12th Grade
Used 1+ times
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63 questions
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1.
FILL IN THE BLANK QUESTION
1 min • 1 pt
a group of customers within a business's serviceable available market at which a business aims its marketing efforts and resources.
2.
FILL IN THE BLANK QUESTION
1 min • 1 pt
a subset of the total market for a product or service.
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Given the current state of the economy, having a well defined target market is less important than ever.
TRUE
FALSE
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Targeting a specific market does not mean that you are excluding people who do not fit your criteria.
TRUE
FALSE
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Targeting a specific market does not mean that you are excluding people who do not fit your criteria.
TRUE
FALSE
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
To build a solid foundation for your business, you must first identify your typical customer and tailor your marketing pitch accordingly.
TRUE
FALSE
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Target market refers to the customers.
TRUE
FALSE
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