ADV4202 -- Mid-Term Review Weeks 1-6

Apps facilitate the sharing of ideas, thoughts, and information through the building of virtual networks and communities.

• True

• False

Looking at social media categories, Facebook is best described as...

• Social Network

• Consumer Reviews

• Discussion Forum

• Bookmarking and Content Creation

A benefit of social media for branding is:

• Increased Market Share

• Increased Brand Awareness

• Increased Revenue

• Less Risk than Traditional Media

Within the PESO Media Model, social media ads are an example of __________ media.

• Paid

• Earned

• Shared

• Owned

Which of the following is NOT a characteristic of an objective?

• Should be SMART

• Easy to measure

• Broad in scope

• Medium to short-term timeframe

CRM stands for...

• Customer Relationship Metrics

• Customer Retention Metrics

• Customer Retention Manager

• Customer Relationship Management

One of the great things about YouTube is that content creation is really easy.

• True

• False

What is the free content (posts, photos, video, Stories, etc.) that brands share on their social media feeds called?

• Normal content

• Natural content

• Organic Content

• Optimized Content

You can target Facebook ads to users with specific job titles, education, interests, and behaviours.

• True

• False

Social Media can help increase website traffic.

• True

• False