DMK_U5

Comparing both the General MK Plan and the Digital MK Plan, this last one:

• It is part of it.

• It is completely independent.

• It is contradictory.

• It is complementary.

What does having a positive experience in previous campaigns mean?

• A threat.

• A weakness.

• A fortress.

• An opportunity.

Out-of-date software in a company means:

• A threat.

• A weakness.

• A fortress.

• An opportunity.

What does the possible appearance of a major brand in the market mean?

• A threat.

• A weakness.

• A fortress.

• An opportunity.

What does the appearance of new and attractive social network mean?

• A threat.

• A weakness.

• A fortress.

• An opportunity.

What do we refer to when using the term "target"?

• The consumers.

• People that bought the product last year.

• The audience the campaign is aimed to.

• The people that are not yet consumers.

What is the target market characterised for?

• Making frequent purchases.

• Having common characteristics.

• Being served by the competitors.

• Being reluctant to new features, services or products.

How could the buyer persona by defined?

• The perfect or ideal buyer.

• The undefined buyer.

• Negative buyer to be discarded.

• Your competitors' regular buyer.

What is meant by the term brand positioning?

• A place on the supermarket shelves.

• A strategic export position compared to its competitors.

• The place the brand is in the costumers' mind compared to its competitors.

• A market entry position.

What is ROI?

• A financial profitability ratio.

• A ratio of the profitability of a digital marketing action.

• An economic/accounting ratio.

• A product turnover ratio.