Day 1 - PR, MAR, AD

What is PUBLIC RELATIONS?

• building up a corporate image

• handling

  favorable rumors, stories &

  events

• obtaining publicity

• building good relations with

  the company’s various publics

The tourism industry marketing activities in India has been impacted by the unfavourable information about the safety of female tourists in this country

• Yes

• No

WHHAT IS THE ADVANTAGE OF PR COMPARED TO ADVERTISING?

• Low cost

• Low time consuming

• Low effort consuming

• Low credibility

To get attention to VinFast cars, what does the PR practioner need to do?

• Publicity

• Communication

• Event management

• Crisis management

What is a cause-related marketing program?

• marketing activities focuses on the values, behaviors,

  and beliefs of the company

• Companies claiming to make green products but they do not

• marketing activities involves the development and promotion of products

  that are environmentally safe

• marketing activities tie with a charity in order

  to generate goodwill

What is a purpose marketing program?

• marketing activities focuses on the values, behaviors,

  and beliefs of the company

• Companies claiming to make green products but they do not

• marketing activities involves the development and promotion of products

  that are environmentally safe

• marketing activities tie with a charity in order

  to generate goodwill

What is the name of this marketing strategy?

• marketing activities focuses on the values, behaviors,

  and beliefs of the company

• Companies claiming to make green products but they do not

• marketing activities involves the development and promotion of products

  that are environmentally safe

• marketing activities tie with a charity in order

  to generate goodwill

What is the name of this marketing strategy?

• marketing activities focuses on the values, behaviors,

  and beliefs of the company

• Companies claiming to make green products but they do not

• marketing activities involves the development and promotion of products

  that are environmentally safe

• marketing activities tie with a charity in order

  to generate goodwill

What are Elements of an Apology Strategy?

• An expression of guilt, embarrassment, or regret

• A rejection of the inappropriate behavior

• Approval of the appropriate behavior and a promise not to engage in inappropriate

  behavior

• A statement recognizing the inappropriate behavior and acceptance of sanctions for

  wrong behavior

• An offer of compensation or penance to correct the wrong

Is it approriate to say “It was an act of

God. It was totally unavoidable. It was the random act of an individual.” in an Apology?

• Yes

• No