QUIZ 1 - M-PEMASARAN

Grand Theory of Marketing is:

• Utility Theory

• Selling Theory

• Exchange Theory

• Value Theory

• Distribution Theory

Marketing management is ________.

• An organizational function and a set of processes for creating, communicating, and delivering, value to customers, and for managing customer relationships in ways that benefit the organization and its stake holders.

• Managing the marketing process

• Developing marketing strategies to move the company forward

• The art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value

• Identifying and meeting human and social needs

In ________ demand consumers may share a strong need that cannot be satisfied by an existing product.

• negative

• latent

• declining

• un-wholesome

• irregular

In _______ demand more customers would like to buy the product than can be satisfied.

• latent

• irregular

• overfull

• full

• un-wholesome

Companies selling mass consumer goods and services such as soft drinks, cosmetics, air travel, and athletic shoes and equipment spend a great deal of time trying to establish a superior brand image in markets called ________.

• Business markets

• Consumers markets

• Global markets

• Government markets

• Service markets

Customers are showing greater price sensitivity in their search for _____.

• The right product

• The right service

• The right store

• Value

• Relationships

The ______ concept is practiced most aggressively with unsought goods, goods that buyers normally do not think of buying, such as insurance, encyclopedias, and funeral plots.

• Marketing

• Selling

• Product

• Production

• Marketing societal

The ________ concept holds that consumers will favor those products that offer the most quality, performance, or innovative features.

• Product

• Production

• Selling

• Marketing

• Marketing Societal

The ________ concept holds that consumers and businesses, if left alone, will ordinarily not buy enough of the organization’s products.

• Production

• Product

• Selling

• Marketing

• Marketing Societal

________ marketing has the aim of building mutually satisfying long-term relations with key parties such as customers, suppliers, distributors, and other marketing partners in order to earn and retain their business.

• Holistic

• Demand-based

• Direct

• In-direct

• Relationship