consumer behavior

The buying process starts when the buyer recognizes a

• Money or Status

• Need or Problem

• Shop or Market

• Product or Service

If performance meets consumer expectations, the consumer is

• Happy

• Satisfied

• Delighted

• Dissatisfied

CDM stands for

• Consumer Development Matrix

• Consumer Development Model

• Consumer Decision Making

• Consumer Decision Mix

First stage in the basic model of Consumer Decision Making is

• Purchase

• Information Search

• Evaluation of alternative

• Need

Second stage in the Consumer Decision Making model is

• Need

• Information Search

• Purchase

• Evaluation of alternatives

The final stage in the Consumer Decision Making model is

• Pre-purchase

• Evaluation of alternatives

• Purchase

• Post-purchase

publicity by a satisfied customer is the most effective and cheapest way to increase the business.

• Radio

• Media

• Print

• Word of mouth

____are defined as the luxuries for which a consumer craves

• None of these

• Behaviour

• Wants

• Opportunities

the first step in developing a ___ is to analyze the market in which the firm is

• Marketing concept

• Marketing mix

• Marketing strategy

• None of these

B2B stands for

• Business to business

• Behaviour to behaviour

• Based on business

• None of these