RM-MCQ's

Many people of Rural India live _____ poverty line.

• above

• below    

• at par   

• below par

______ are targeting rural markets with their personal care and beauty products.

• Consumer durables

• FMCG’s

• Agro sellers

• Wholesalers

____ is a process of face to face interaction between the salesperson and the prospective customer.

• Customer relationship management       

   

• Public Selling    

   

• Personal selling   

   

• Advertising 

In rural areas markets are divided into ______.

• parts      

• miniatures 

• segments    

• portions

In rural  India, ________ plays a comparatively minor role, since ‘word of mouth’ creates more impact.

• social media

• marketing

• purchasing

• advertising

Market _______ is the process of categorising the market into different groups based on one or more variables.

• segmentation

• share

• profitability

• targeting

Rural consumers are _____ buyers.

• orthodox 

• conservative

• modern

• traditional 

_______ segmentation involves parameters like purchasing occasions, benefits sought, user status, usage rate etc.

• Geographic

• Demographic

• Psychographic

• Behavioural

The _____ pattern dictates the pattern of income generation.

•  Income   

•  Occupation   

• Expenditure   

• Lifestyle 

_____ has impacted the rural mass of India.

• Education         

• Schooling          

• Technology         

• Infrastructure