Social media represent a convergence of mass communication and............. communication

Media's role in deciding which topics to cover and consequently which topics the public deems important and worthy of discussion is

• agenda-setting

• topic setting

• words setting

• media setting

A movement advocating software to be freely available and the source code open to anyone to make modifications and improvements called

• LOSS

• MOSS

• FOSS

• POSS

Using searchable keywords to define a piece of information, file, image, or other type of digital media in a nonhierarchical system is

Collection of tags created by users that provide metadata (data about data) regarding information is

• ads targeting

• folksonomies

• data collecting

• news gathering

The digital-media tools that facilitate the creation of content have played a major role in the rise of.......

• AGC

• UFC

• FGC

• UGC

Unwanted mass emailing from advertisers is

Discussion also provides value even to members who do not post messages but simply read what others are writing, a practice called.....

Audiences who no longer are simply consumers but also produce content are

• produsers

• prosumers

• activists

• creators

Marketing that takes place among customers through discussions wit h one another is

• content marketing

• direct marketing

• word-of-mouth marketing

• social marketing