Identifying Vision and Mission statements

The purpose of a mission statement is to..

• support the company's vision

• to get rid of every other business

• direct employees on what to do

• to be the richest business

Bristol-Myers Squibb Company (pharmaceuticals) – "To discover, develop, and deliver innovative medicines that help patients prevail over serious diseases." What type of a statement is this?

• Vision statement

• Neither

• Mission statement

Amazon (online retail) – "Our _________ is to be earth's most customer-centric company."

Is the following a vision or mission statement? : "Be the global leader in convenient foods and beverages by winning with purpose." (Pepsi Co)

• Mission statement

• Vision statement

• Both

Which of these basic questions does a vision statement answer?

• What is our business?

• Why does our business exist?

• What do we want to become?

• Who are our competitors?

To create the most compelling car company of the 21st century by driving the world’s transition to electric vehicles. -Tesla. What type of a statement is this?

• Vision statement

• Neither

• Mission statement

Our _________ is to create groundbreaking sports innovations, make our products sustainably, build a creative and diverse global team, and make a positive impact in communities where we live and work. (Nike).

Match the following terms

• Vision

• Long term goals

• Statement

• Something that matters to you

• Value

• Steps to achieve a goal

• Mission

• a sentence

The vision and mission statements can often be found

• In annual reports

• on their Social media

• On customer receipts

• In the organisation's website

Our _________ is to create groundbreaking sports innovations, make our products sustainably, build a creative and diverse global team, and make a positive impact in communities where we live and work. (Nike).