OM - SBENT2B - QUIZ #2

In business, which of the following is your top source of new ideas?

• Customers

• Government

• Employees

• Competitors

The terms 'pulse' and 'heartbeat' are words use to describe customers' ________.

• Satisfaction

• Wants and Needs

• Demand

• Trends

In business, the term 'distribution channels' can also be referred to as ________.

• Middle Man

• Boss

• CEO

• Employee

Refers to the process of building new product, from ideation all the way through launching.

• Product Development

• Research & Development

• Marketing

• Ideation

The first stage of Product Development is ______.

• Idea

• Concept

• Prototyping

• Test Marketing

The stage in Product Development that refers to building the details of your proposed product.

• Idea

• Concept

• Prototyping

• Test Marketing

The stage in Product Development that refers to the process of executing your idea into an actual product.

• Idea

• Concept

• Prototyping

• Test Marketing

The last stage in Product Development

• Idea

• Concept

• Prototyping

• Commercialization

The stage in Product Development wherein the team will get 'outsiders' to try and test the new product.

• Idea

• Concept

• Prototyping

• Test Marketing

What is the most common Ideation Technique?

• Brainstorming

• Brainwriting

• Force Fit

• Role Playing