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OM - SBENT2B - QUIZ #2

Authored by Ann General

Business

University

Used 1+ times

OM - SBENT2B - QUIZ #2
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13 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

In business, which of the following is your top source of new ideas?

Customers

Government

Employees

Competitors

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The terms 'pulse' and 'heartbeat' are words use to describe customers' ________.

Satisfaction

Wants and Needs

Demand

Trends

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

In business, the term 'distribution channels' can also be referred to as ________.

Middle Man

Boss

CEO

Employee

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Refers to the process of building new product, from ideation all the way through launching.

Product Development

Research & Development

Marketing

Ideation

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The first stage of Product Development is ______.

Idea

Concept

Prototyping

Test Marketing

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The stage in Product Development that refers to building the details of your proposed product.

Idea

Concept

Prototyping

Test Marketing

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The stage in Product Development that refers to the process of executing your idea into an actual product.

Idea

Concept

Prototyping

Test Marketing

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Microsoft

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Apple

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