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Objective 1.02 Work The Big 7

Authored by Sherell Stuart

Education

9th - 12th Grade

Used 4+ times

Objective 1.02 Work The Big 7
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20 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

  1.  There are many activities in marketing that are interrelated and similar in purpose.
These activities are referred to as marketing

a.           responsibilities.

b.           functions

c. tactics.

d.           strategies

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

  2.  Ryan is working with his marketing team to set goals and create a budget for the upcoming year. Which marketing function is Ryan performing?

b.           Product/Service management

c.           Pricing

d.           Market planning

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

3. Which marketing function involves creating the correct product mix for a business?

a.           Product/Service management

b.           Marketing-information management

c. Selling

d. Financing

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

4. Making both buyers and sellers feel they are getting good value is part of the __________
function of marketing.

a.           promotion

b.           pricing

c. financing

d.           purchasing

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

  5.  Gathering, accessing, synthesizing, evaluating, and disseminating data for use in making
business decisions is the responsibility of

a.           market planning.

b.           product/service management.

c.           marketing-information management.

d.           product development

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

  6.  Communicating information to consumers or clients about products, images, or ideas to achieve a desired outcome is the __________ function.

a.           purchasing

b.           pricing

c.           planning

d.           promotion

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

  7.  Which marketing function involves determining where products will be sold?

a.           Channel management

b.           Servicing

c. Promotion

d.           Selling

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