Objective 1.02 Work The Big 7

  1.  There are many activities in marketing that are interrelated and similar in purpose.
These activities are referred to as marketing

• a.           responsibilities.

• b.           functions

• c. tactics.

• d.           strategies

  2.  Ryan is working with his marketing team to set goals and create a budget for the upcoming year. Which marketing function is Ryan performing?

• b.           Product/Service management

• c.           Pricing

• d.           Market planning

3. Which marketing function involves creating the correct product mix for a business?

• a.           Product/Service management

• b.           Marketing-information management

• c. Selling

• d. Financing

4. Making both buyers and sellers feel they are getting good value is part of the __________
function of marketing.

• a.           promotion

• b.           pricing

• c. financing

• d.           purchasing

  5.  Gathering, accessing, synthesizing, evaluating, and disseminating data for use in making
business decisions is the responsibility of

• a.           market planning.

• b.           product/service management.

• c.           marketing-information management.

• d.           product development

  6.  Communicating information to consumers or clients about products, images, or ideas to achieve a desired outcome is the __________ function.

• a.           purchasing

• b.           pricing

• c.           planning

• d.           promotion

  7.  Which marketing function involves determining where products will be sold?

• a.           Channel management

• b.           Servicing

• c. Promotion

• d.           Selling

8.           In what marketing activity do businesses engage to meet the wants and needs of consumers?

• a.           Market planning

• b.           Cost-benefit analysis

• c.           Product/Service management

• d. Pricing

  9.  A product being in great demand is a factor that might encourage businesses to

• a.           decrease inventory.

• b.           contact competitors

• c. adjust prices.

• d.           gather information

10.  Identify the marketing function in the following situation:
While shopping at the mall, Susan is asked her opinion of different brands of shampoo.

• a.           Promotion

• b.           Marketing-information management

• c.           Behavioral segmentation

• d.           Specialty advertising