Marketing Techniques

Makes you think of family and taking care of people. Brings to mind feelings of the way grandma used to do it.

• Appealing

• Sentimental

• Information

• Lifestyle

Everyone is buying it. It's the thing to do. It makes you accepted as part of the crowd.

• Sentimental

• Entertainment

• Bandwagon

• Lifestyle

Gives simple, direct facts and details

• Information

• Appealing

• Bandwagon

• Lifestyle

Makes you think of good things and experience feelings of excitement and fun

• Information

• Endorsements

• Appealing

• Entertainment

Appeals to the senses. It attracts through beauty of people, places, and things

• Numerical

• Appealing

• Endorsements

• Information

Provides very impressive statistics or scientific data that may not mean anything

• Appealing

• Lifestyle

• Numerical/Scientific Claims

• Endorsements

Popular sports figures, TV and movie stars, recording artists, and others tell you about the product

• Endorsements

• Lifestyle

• Sentimental

• Bandwagon

Links product with certain lifestyle or way of doing things, such as the perfect family does this, sports lovers do this or those who are successful do this...

• Bandwagon

• Endorsements

• Lifestyle

• Entertainment

"Nine out of ten doctors recommend this pain relief medicine"

• Information

• Bandwagon

• Endorsements

• Numerical/Scientific Claims

"This music artist says, 'I love XYZ. I know you will too'"

• Appealing

• Endorsements

• Bandwagon

• Lifestyle