INTRO & PRINCIPLES OF TVC (W1-W3)

In the past, TELEVISION was considered to be the BIGGEST SOURCE of ENTERTAINMENT.

• TRUE

• FALSE

• SOMEWHAT TRUE

• NONE OF THEM

These are the ADVANTAGES of having a Television Commercial, EXCEPT:

• REALISM

• COST EFFICIENCY

• EXPENSIVE

• INFLUENCE

Next, these are the DISADVANTAGES of having TVC, EXCEPT:

• EXPENSIVE

• REPETITION

• NONSELECTIVE AUDIENCE

• INFLEXIBILITY

Which one is NOT a TYPE of TVC?

• REALISM

• ANTI-REALISM

• ANIMATION

• CLUTTER

What is the MEANING of REALISM in TVC?

• It aims to display something unreal

• It aims to express a concept of made up

• It offers humor or escapism

• It aims to show viewers with a real life feel

What is the BENEFIT of having a DRAMA TVC?

• It is usually long, between 60 to 90 seconds long

• It can be only show sadness. Other emotions are not allowed

• It engages and made the audience enjoyable to watch

• It is usually short, between 30 to 60 seconds long

What is the BEST DEFINITION of a SPOKESPERSON TVC?

• It is the most important type of tvc compare to others.

• Usually, they will opt any celebrity to simply talk about the product.

• Commonly, a celebrity or public figure will speak about the product ad in a positive way

• It has a person that is act as a speaking over the duration of tvc ad.

Do you think having a video camera is the center piece of your filmmaking gear package?

• Yes

• No

• Neutral

• Boleh la

Dealing with filmmaking may need to consider how your lighting goes. Which one is not considered a lighting technique for filmmaking, but only for aesthetic value?

• Key Light

• Fill Light

• Back/Rear Light

• Side Light

Which Film Company owns Spiderman?

• DC Universe

• Marvel Cinematic Universe

• Sony Pictures

• Disney