5-Hour Energy
Authored by Sophie Silva
Business
University
Used 4+ times
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5 questions
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1.
MULTIPLE CHOICE QUESTION
20 sec • 2 pts
Dividing a market into distinct groups of buyers who have different needs, characteristics, or behaviors is...
Intermarket Segmentation
Market Targeting
Marget Segmentation
Positioning
2.
MULTIPLE CHOICE QUESTION
20 sec • 3 pts
What kind of marketing did 5-Hour Energy first use?
Undifferentiated Marketing
Micromarketing
Differentiated Marketing
Individual Marketing
3.
FILL IN THE BLANK QUESTION
20 sec • 4 pts
Who started 5-Hour Energy?
4.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
What is the age range of 5-Hour Energy users?
18-34
20-30
25-35
37-48
5.
FILL IN THE BLANK QUESTION
20 sec • 1 pt
Does 5-Hour Energy rely on hyperlocal social marketing?
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