HMI CHAPTER 6

The creator or the source of

media could be the writer, photographer or blogger.

• Source

• Audience

• Text

• Subtext

Some are

designed to reach millions of people like the primetime shows on the

television.

• Audience

• Point of view

• Text

• Source

It can include written or spoken

words, pictures, graphics, moving images, sounds, and the arrangement

or sequence of all of these elements.

• Text

• Subtext

• Audience

• Source

is an individual interpretation of a media message.

It is sometimes called the “hidden text.”

• Subtext

• Text

• Audience

• Source

use a number of techniques to

try to persuade us to believe or do something.

• Persuasion Techniques.

• Text

• Subtext

• Audience

Deconstructing a media message can expose the

values and biases of the media creator, and uncover powerful messages in

the process.

• Point of view

• Text

• Subtext

• Source

Codes are systems of signs which when put together create meaning.

include the language, dress or actions of

characters, or iconic symbols that are

easily understood.

• Symbolic codes

• Mise en scene

• Technical codes

means ‘everything within the frame’. In

media terms it has become to mean the

description of all the objects within a

frame of the media product and how they

have been arranged.

• Symbolic codes

• Mise en scene

• Technical codes

Actors portray characters in media

products and contribute to

character development, creating

tension or advancing the narrative.