marketing nocti

what is behavioral segmentation?

what is mass marketing?

_ is the process of developing, promoting, pricing and distributing ideas, goods, or services, to satisfy customers’ needs and wants.

Tells you why your customer buys by providing information about their habits, hobbies, attitudes, beliefs, values, etc.

• demographics

• geographic

• psycholgraphic

• target marketing

Gathering and analyzing information to help make sound marketing decisions.

• Data

• Marketing Research

• Primary Date

• Survey

Purchases items in bulk for cheaper and packages them individually

• Producer

• Customer

• Retailer

• Wholesaler

Advertising consists of

• a persuasive selling message directed at potential customers

• determining the wants and needs of a target market

• researching competitor's products and determining how yours are different

• providing quality goods at low prices

Which function of marketing includes deciding how much to charge for a product or service?

• Promotion

• Product/Service Management

• Financing

• Pricing

The best way to answer a store phone would be

• "Hello?"

• "Howard's Jewelry"

• "This is John. How may I help you?"

• "Howard's Jewelry, John speaking. how may I help you?"

Which of the following automakers would most benefit from target marketing rather than mass marketing their product?

• Ford

• Honda

• Toyota

• Ferrari