National 5 Business - Marketing

Which of the following is NOT a stage of the product life cycle?

• Introduction

• Growth

• Supply

• Decline

Which of the following is NOT a form of market research that a business could use to test if a new product will be successful?

• Surveys

• Focus Groups

• Social Media Analytics

• Product design

Which of the following is a way that companies divide their customers into smaller groups based on similar characteristics?

• Sharing personal information with other companies

• Asking customers to buy more products

• Dividing customers into smaller groups based on similarities

• Selling products to only one group of customers

Which of the following is NOT an advantage of a business using good packaging for its products?

• Increased product appeal

• Better protection during shipping

• Higher production costs

• Improved brand image

Which of the following is a advantage of a business having a strong brand name?

• Increased customer loyalty

• low profit margins

• increased need for advertising

• increased competition

What is the primary goal of advertising?

• Increase sales

• give consumers something to watch on TV

• entertain consumers

• make consumers aware of a product/service's existence.

Which of the following is NOT a form of technology that supports the effective marketing of products?

• Social media platforms

• smartphone apps

• E-commerce websites

• Smoke signals

Which of the following is NOT a factor a business may consider before setting the prices of their products?

• Production costs

• Consumer demand

• Product colour

• Competitor prices

What is skimming pricing?

• Setting a low price to quickly gain market share

• Setting a high price initially and gradually reducing it over time

• Setting a price that is competitive with similar products on the market

• Setting a price based on the cost of producing the product

Which of the following is NOT a method of distribution?

• Road

• Air

• Sea

• Teleportation