Strategic marketing #1

What is strategic marketing?

• It's not concerned with where the business must to compete.

• Strategic marketing is not an interdisciplinary activity.

• The way an organisation effectively and efficiently differentiates itself from its competitors.

• A set of steps that marketing must follow to justify it's expenditure.

Mintzburg refers to the Ps of strategy. How many are there?

• 3

• 5

• 6

• 7

One of Mintzburg's Ps is pattern. What does pattern mean?

• Patterns are about strategies that have never been implemented before.

• Its the interaction between the internal and external context

• Patterns are about strategies that have been implemented before.

• Is the final check of the developed strategy at the end of the planning process.

How can an organisation’s position in the market affect its marketing strategy?

• It’s about finding out how different target audiences perceive the organisation.

• This contributes significantly to developing a lasting competitive advantage.

• It's about implementing a plan that nobody saw coming.

• This does not contribute to developing a lasting competitive advantage.

How many levels of strategy development are there?

• 4

• 3

• 5

• 6

Corporate-level strategies address the entire strategic scope of the enterprise.

• It does not include the question, what businesses should the business be in?

• This does not include the resource allocation process—how cash, staffing, equipment and other resources are distributed.

• This is a "narrow high-level view" of the organization

• This is the "big picture" view of the organisation.

At the business unit level strategy...

• At this level that 'the rubber meets the road'.

• You create your corporate objectives at this level.

• You would define separate strategies for the various industries you operate in.

• You would not have to define separate strategies for the various industries you operate in.

What is one of the key characteristics of strategic marketing?

• Is not that type of marketing that is responsible for the analysis and knowledge of the market.

• Is to create a competitive advantage.

• It does not work in conjunction with operational marketing

• To achieve the objectives proposed by the organisation.

How is strategic marketing important when it comes to creating shareholder value?

• The importance of marketing strategy arises from the fact that there are competitors and different types of customers.

• This means that marketing will not take on the leading role for profitable growth.

• You cannot evaluate the business risk of the marketing strategy and assess whether the plan creates or destroys shareholder value.

• You are not given tools to adapt your marketing strategy to improve its risk profile and enhance shareholder value.

What are the steps in the strategic marketing process?

• * Marketing threat analysis

  * Marketing strategy implementation

  * Strategic marketing process.

• * Marketing opportunity analysis

  * Strategic marketing process

  * Marketing strategy implementation

  * Day-to-day marketing.

• * Marketing strengths analysis

  * Marketing opportunity analysis

  * Marketing strategy implementation.

• * Marketing weaknesses analysis

  * Strategic marketing process

  * Marketing strategy implementation

  * Day-to-day marketing.