Keep Them Loyal LAP Quiz

The devotion of a client to a particular business

• Client loyalty

• Clientele

• Cold calls

• Company leads

A body of customers upon which an organization can rely for considerable repeat business

• Client loyalty

• Clientele

• Cold calls

• Company leads

Unannounced telephone calls or visits by a salesperson to prospects about whom little may be known

• Client loyalty

• Clientele

• Cold calls

• Company leads

Information about and contact with potential customers provided by a company, its advertising, participation in trade shows, or telephone and mail solicitation

• Client loyalty

• Clientele

• Cold calls

• Company leads

An effort to obtain business by sending promotional material to customers in the form of letters, catalogs, postcards, faxes, folders, and e-mails

• Direct-mail marketing

• External sources

• Follow-up

• Goodwill

Contacts outside the business, such as other salespeople, specialized lists and directories, and industry trade groups

• Direct-mail marketing

• External sources

• Follow-up

• Goodwill

The determination of a customer's satisfaction with a good or service after a sales presentation regardless of whether a sale was made

• Direct-mail marketing

• External sources

• Follow-up

• Goodwill

Positive feelings toward a business; an advantage that a business acquires beyond the value of its products or services

• Direct-mail marketing

• External sources

• Follow-up

• Goodwill

A promise made to the consumer that a product's purchase price will be refunded if the product is not satisfactory

• Guarantee

• Lead

• Goodwill

• Follow-up

The name of an organization or individual that might be interested in a salesperson's good or service

• Guarantee

• Lead

• Goodwill

• Follow-up