DM Quiz 01

"Digital marketing" is best defined by which of the following descriptions?

• Communications which are facilitated through content and interactive services using digital platforms

• The application of digital tools and traditional tools to achieved marketing objectives.

• Using digital tools to maximise sales to existing customers.

• Different forms of media controlled by a company to create content

Company B utilises an advertisement slot on a popular interactive game platform. They pay a $3 for each click that comes through. This is an example of ?

• Paid media

• Earned media

• Owned media

• No media.

A company's website is normally considered under which of the following types of media?

• Paid media

• Owned media

• Earned media

• No media.

Which of the following NOT a pro/advantage of offline marketing?

• Builds trust faster

• Difficult to ignore

• More measurable

• Long lasting impression

Novelty publishers sending pamplets and sharing digital portfolios of stationary items via email is an example of which of the following models of marketing?

• C2C

• B2C

• B2B

• C2B

The ability to understand technology and the mechanisms involved would fit under which of the following characteristics of an online consumer?

• Time poverty

• Demand for quality

• Tech savvy

• Influencers

Consumers will seek to understand perks and features of a product in which stage of customer digital adoption?

• Knowledge

• Persuasion

• Decision

• Implementation

Which of the following is NOT a motivator to go online?

• Commercial

• Education

• New

• None of the options

Which of the following is the most plausible reason for organisations to use digital marketing strategies?

• For better idea of the segment

• Necessity for integration and coordination of marketing activities to reach objectives

• To control employees and delegate work

• To fit regulations and laws

Which of the following is a challenge of digital marketing?

• Driving engagement across more channels

• People tiring of digital advertising

• Social media policy changes

• All of the above