Analyzing the marketing environment Long Quiz

A social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others.

• Marketing

• Management

• Marketing Management

• All of these

Which of the following is NOT an example of the public that is part of a company's marketing environment?

• financial

• media

• citizen action

• marketing department

Which of the following is a force that does NOT affect the Microenvironment?

• The suppliers

• The intermediaries

• Customers

• Economic stability

Digital has become a part of everything we do as consumers. Companies that do not keep up with technology changes may find their products outdated. One of company that takes full advantage of digital technology in creating magical customer experiences is_____

• Disney

• Nike

• Unilever

• Mc. Donald's

Today's marketers must successfully build relationships to connect effectively with customers, others in the company, and external partners.

• TRUE

• FALSE

Which of the following is NOT a type of factor in a company's macroenvironment?

• demographic

• economic

• technology

• competitor

The changing age structure population.

• Political Environment

• Demographic Environment

• Economic Environment

• Natural Environment

Consists of individuals and households that buy goods and services for personal consumption.

• International Markets

• Government Markets

• Business Markets

• Consumer Markets

Media publics do NOT include:

• radio and television

• newspapers and magazines

• social media

• government

Any group that has an interest or impact in the organization's ability to achieve the objectives are

• the publics

• the competitors

• the intermediaries

• the suppliers