Qualitative vs Quantitative Research

Words, images, or objects

• QUALITATIVE

• QUANTITATIVE

Specific variables studied

• QUALITATIVE

• QUANTITATIVE

Numbers and statistics

• QUALITATIVE

• QUANTITATIVE

Which is the key instrument of qualitative research?

• Psychological tests

• Surveys

• The researcher

• observation checklists

Employs structured research instruments.

• Qualitative

• Quantitative

Aims to characterize trends and patterns.

• Qualitative

• Quantitative

Chooses small sample sizes purposely.

• Qualitative

• Quantitative

It is concerned with the understanding of human behavior.

• QUALITATIVE

• QUANTITATIVE

When a study is said to be "Valid"....

• It is thought to measure what it was supposed to measure

• it is thought that the same or similar results should be achievable if repeated

• The DV is supposed to have the desired impact on the IV

• it is thought to be ineffective

It relies on surveys or attitude scales.

• QUALITATIVE

• QUANTITATIVE