
Marketing 7-2
Authored by Steven Wills
Business
12th Grade

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12 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A personal or emotional connection between a customer and a business.
Affinity
Cold‐Calling
Lead
Lead Generation
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The process of a salesperson contacting individuals who have not previously known about or shown interest in a product or service.
Cold‐Calling
Lead
Affinity
Mirroring
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A potential customer
Lead
Lead Generation
Mirroring
Networking
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The marketing process of gathering a list of potential customers who are interested in a product or service.
Lead Generation
Mirroring
Networking
Prospecting
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The idea of customers wanting to be like people who are similar to them.
Mirroring
Networking
Prospecting
Rapport
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The informal exchange of information between people and professionals with common interests.
Networking
Prospecting
Rapport
Reciprocity
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Identifying of potential customers
Prospecting
Rapport
Reciprocity
Referrals
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