Quiz #2

BRAND

• Mini

• Jaguar

• Bentley

• Jeep

Obey your thirst

• Mountain Dew

• 7 Up

• Fanta

• Sprite

BRAND?

• Modelo

• Dos Equis

• Heineken

• Tecate

IRobot expands distribution into Colombia

• Product Development

• Market Penetration

• Market Development

• Diversification

Impossible is nothing

• Reebok

• Under Armour

• Puma

• Adidas

BRAND?

• Looney Tunes

• Nesquik

• Playboy

• Trix

BRAND

• Target

• Vodafone

• Beats

• Pinterest

Georgia Pacific has consumer brands (DIXIE, BRAWNY, ETC) and institutional brands (GP Professional)

• Combined target market strategy

• Single target market strategy

• Multiple target market strategy

Innovation that excites

• Nissan

• Honda

• Toyota

• GM

BRAND

• Nespresso

• Nestle

• Nescafe

• Keurig