
项目三 市场购买行为分析(1)
Authored by Dan Dan
Business
University
Used 1+ times

AI Actions
Add similar questions
Adjust reading levels
Convert to real-world scenario
Translate activity
More...
Content View
Student View
16 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
消费者购买决策不具有复杂性。
正确
错误
2.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
一般而言,人类的需要由低层次向高层次发展。
正确
错误
3.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
消费者认识到自己有某种需要是其决策过程的开始,这种需要可能是由内在的生理活动引起的,也可能是受到外界的某种刺激引起的。
正确
错误
4.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
消费者得到的各种信息可能是重复的,甚至是互相矛盾的,因此还要进行分析、评估和选择,这是决策过程中的决定性环节。
正确
错误
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
以下哪一项不是消费者市场购买行为的特点。( )
购买者的分散性
需求的差异性
购买者的非专家性
购买目的的营利性
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
汽车属于哪种商品类别?( )
便利品
选购品
特殊品
非渴求品
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
消费者在购买产品时追求品牌的名气大,按照马斯洛的需求层次理论,应属于( )
生理需要
社会交往的需要
尊重的需要
自我实现的需要
Access all questions and much more by creating a free account
Create resources
Host any resource
Get auto-graded reports

Continue with Google

Continue with Email

Continue with Classlink

Continue with Clever
or continue with

Microsoft
%20(1).png)
Apple
Others
Already have an account?
Similar Resources on Wayground
20 questions
海关与商检
Quiz
•
University
12 questions
Chapter 9. 績效管理
Quiz
•
University
15 questions
中国贸易与投资复习题
Quiz
•
University
12 questions
管理心理學Ch4
Quiz
•
University
20 questions
项目五 市场营销战略规划(1)
Quiz
•
University
20 questions
予習資料6-1
Quiz
•
University
20 questions
ERP 規劃師-參考題型 13&14.1
Quiz
•
University
14 questions
Quiz sur le documentaire 'American Factory'
Quiz
•
University
Popular Resources on Wayground
15 questions
Fractions on a Number Line
Quiz
•
3rd Grade
20 questions
Equivalent Fractions
Quiz
•
3rd Grade
25 questions
Multiplication Facts
Quiz
•
5th Grade
22 questions
fractions
Quiz
•
3rd Grade
20 questions
Main Idea and Details
Quiz
•
5th Grade
20 questions
Context Clues
Quiz
•
6th Grade
15 questions
Equivalent Fractions
Quiz
•
4th Grade
20 questions
Figurative Language Review
Quiz
•
6th Grade
Discover more resources for Business
12 questions
IREAD Week 4 - Review
Quiz
•
3rd Grade - University
23 questions
Subject Verb Agreement
Quiz
•
9th Grade - University
7 questions
Force and Motion
Interactive video
•
4th Grade - University
7 questions
Renewable and Nonrenewable Resources
Interactive video
•
4th Grade - University
5 questions
Poetry Interpretation
Interactive video
•
4th Grade - University
19 questions
Black History Month Trivia
Quiz
•
6th Grade - Professio...
15 questions
Review1
Quiz
•
University
15 questions
Pre1
Quiz
•
University