Marketing Ch. 5

The study of consumers and how they make their consumption decisions is called consumer behavior.

• Trud

• False

So long as customers are buying, there is no need for marketers to understand customers' buying behavior.

• True

• False

Business consumers buy goods and services to resell or use to produce other products.

• True

• False

Which of the following is an example of a want?

• water

• shelter

• pizza

• clothes

Security is the highest level of need to satisfy in Maslow's hierarchy of needs.

• True

• False

Self-actualization needs usually involves intellectual growth, creativity, and accomplishment.

• True

• False

Rational motives are reasons to purchase based on facts and logic.

• True

• False

Purchasing a gift for your mom is likely motivated by emotional buying motive.

• True

• False

Patronage motives encourage consumers to purchase from a particular business or to buy a particular brand.

• True

• False

The consumer decision-making process is the process by which consumers collect and analyze information to make choices among alternatives.

• True

• False