Marketing 2 Unit 6 Quiz Prep

The primary goal of promotion in a marketing mix is to __________.

• improve funding

• create a plan

• fix a budget

• increase sales

Advertising is an unpaid form of communication using media that reaches potential customers.

• True

• False

There are several steps involved in creating a promotional strategy. In which step would a marketer look at funding availability?

• identify the target market

• decide on a budget

• decide on a message

• choose a delivery method

What might be a part of promotional communication for a dog-walking service?

• training new employees on best practices

• deciding on a service price in a group meeting

• explaining to customers why dog walking is important

• walking the pets at the park nearby

What is an example of direct communication?

• publishing e-books

• online reviews

• product placements

• telemarketing phone calls

An advertising __________ is a catchy song or tune used in advertising to promote products or services.

• jingle

• song

• riddle

• rap

Advertisements, giveaways, and sales promotions are not a part of public relations.

• True

• False

PR is considered more credible than other sources of promotion because it isn't __________.

• used very much

• put into writing

• bought or paid for

• used in marketing

What is not a benefit of using a press release as a part of a promotional mix?

• cheap (free or almost free)

• allows you to control the message

• promotes many products at once

• can reach a broad targeted audience 

Also known as the hook, the __________ catches the reader's attention and includes the main idea of a press release.

• boilderplate

• body

• dateline

• headline