
Marketing Management - New Product Development

Quiz
•
Business
•
University
•
Hard
Baxis Patel
Used 9+ times
FREE Resource
7 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
In which stage of New product development it is decided whether the product idea compatible with company objectives, strategies, and resources?
Idea screening
Concept development and testing
Idea generation
Product development
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A detailed version of the new product idea started in meaningful consumer form is known as
___________________.
Idea Generation
Product Concept
Concept testing
Strategy Development
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
In which stage of New product development Management needs to prepare sales, cost, and profit projections to determine whether they satisfy company objectives?
Idea screening
Concept development and testing
Business Analysis
Product development
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
In which testing the company with the new product specifies the number of stores and geographic locations it wants to test?
Controlled Test Marketing
Test Markets
Simulated Test Marketing
Sales-Wave Research
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
In which testing thirty to 40 qualified shoppers are asked about brand familiarity and preferences in a specific product category and attend a brief screening of both well-known and new TV or print ads?
Controlled Test Marketing
Test Markets
Simulated Test Marketing
Sales-Wave Research
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
___________ process refers to original products, product improvements, product modifications, and new brands developed from the firm’s own research and development capabilities.
New Product Development
Acquisition
Market Share Development
Market Segmentation
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Inviting broad communities of people, customers, employees, independent scientists and researchers and even the public at large into the new product innovation process is known as
___________________________.
Crowd Funding
Crowdsourcing
Venture Capital
Brainstorming
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