Marketing Management - New Product Development

Marketing Management - New Product Development

University

7 Qs

quiz-placeholder

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Marketing Management - New Product Development

Marketing Management - New Product Development

Assessment

Quiz

Business

University

Hard

Created by

Baxis Patel

Used 9+ times

FREE Resource

7 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

In which stage of New product development it is decided whether the product idea compatible with company objectives, strategies, and resources?

Idea screening

Concept development and testing

Idea generation

Product development

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A detailed version of the new product idea started in meaningful consumer form is known as

___________________.

Idea Generation

Product Concept

Concept testing

Strategy Development

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

In which stage of New product development Management needs to prepare sales, cost, and profit projections to determine whether they satisfy company objectives?

Idea screening

Concept development and testing

Business Analysis

Product development

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

In which testing the company with the new product specifies the number of stores and geographic locations it wants to test?

Controlled Test Marketing

Test Markets

Simulated Test Marketing

Sales-Wave Research

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

In which testing thirty to 40 qualified shoppers are asked about brand familiarity and preferences in a specific product category and attend a brief screening of both well-known and new TV or print ads?

Controlled Test Marketing

Test Markets

Simulated Test Marketing

Sales-Wave Research

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

___________ process refers to original products, product improvements, product modifications, and new brands developed from the firm’s own research and development capabilities.

New Product Development

Acquisition

Market Share Development

Market Segmentation

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Inviting broad communities of people, customers, employees, independent scientists and researchers and even the public at large into the new product innovation process is known as

___________________________.

Crowd Funding

Crowdsourcing

Venture Capital

Brainstorming