MCQs Product Management_Session 03

What is the first stage of the New Product Development process?

• Idea Screening

• Concept Development

• Idea Generation

• Business Analysis

Which technique involves creating a visual representation with a central concept and related branches?

• Brainstorming

• Mind Mapping

• SCAMPER

• Role Playing

What does SCAMPER stand for?

Which of the following is NOT a qualitative technique for idea generation?

• Brainstorming

• Mind Mapping

• Market Research

• Role Playing

Which stage involves introducing the product on a limited scale to gauge consumer response?

• Product Development

• Market Testing

• Concept Testing

• Commercialization

What is the purpose of idea screening?

Which technique is used to break down a problem into its components and explore combinations?

• SCAMPER

• Morphological Analysis

• Role Playing

• Trend Analysis

In the SCAMPER method, what does 'Reverse' encourage?

• Changing the order of the product components

• Combining two or more elements

• Adapting the product for a new market

• Eliminating unnecessary features

Which stage involves forecasting sales, estimating costs, and analyzing profitability?

• Concept Development

• Idea Screening

• Business Analysis

• Market Testing

What is the final stage of the New Product Development process?

• Product Development

• Market Testing

• Commercialization

• Concept Testing