MCQs Product Management_Session 03
Authored by Dr. sani
Business
University
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12 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the first stage of the New Product Development process?
Idea Screening
Concept Development
Idea Generation
Business Analysis
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which technique involves creating a visual representation with a central concept and related branches?
Brainstorming
Mind Mapping
SCAMPER
Role Playing
3.
OPEN ENDED QUESTION
3 mins • 1 pt
What does SCAMPER stand for?
Evaluate responses using AI:
OFF
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is NOT a qualitative technique for idea generation?
Brainstorming
Mind Mapping
Market Research
Role Playing
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which stage involves introducing the product on a limited scale to gauge consumer response?
Product Development
Market Testing
Concept Testing
Commercialization
6.
OPEN ENDED QUESTION
3 mins • 1 pt
What is the purpose of idea screening?
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7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which technique is used to break down a problem into its components and explore combinations?
SCAMPER
Morphological Analysis
Role Playing
Trend Analysis
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