Quiz 1 Gerencia de Mercadeo

What is Marketing?

• Create

• Communicate your brand

• Deliver

• Manage relations

• All of the above

What is NOT maketing?

• It's not only about selling

• It's not only about advertising

• It's not only about promotions

• All of the above

What are the three big goals of Marketing?

• Sell, advertise, and promote.

• Acquiring, retaining, and turning customers into brand ambassadors.

• Have more suppliers and change prices.

What is the Most Basic Cause of a person's wants and behaviour?

• Subculture

• Social Class

• Culture

• Social Factors

Culture is learned from family, church, school, peers, and colleagues.

• True

• False

Subculture are groups of people with shared value systems based on  common life experiences.

• True

• False

How is Social Class measured?

• Mixed race consumers

• Values, perceptions, wants, and behaviours.

• Measured by a combination of occupation, income, education, wealth, and other variables.

What is the 1st level of Maslow's hierarchy of needs?

• Social Needs

• Esteem Needs

• Safety Needs

• Psychological Needs

__________ consists of the actors close to the company that affect its ability to serve the company, suppliers, marketing intermediaries, customer markets, competitors, and publics and its customers.

• Micro environment

• Macro environment

Political Environment, Economic Environment, Social and Cultural Environment, Technological Environment, Ecological Environment, Ethical Environment, and Legal Environment are:

• Micro environment actors

• Macro environment forces