4.3 Global Marketing

Quiz
•
Social Studies
•
12th Grade
•
Hard
eva g
FREE Resource
8 questions
Show all answers
1.
FILL IN THE BLANK QUESTION
1 min • 1 pt
The _____ approach to global marketing assumes that what's good for the domestic market is also good for the global market.
This means there is little to no attempt to _____ the product for different markets.
2.
OPEN ENDED QUESTION
3 mins • 1 pt
Name the three approaches
businesses can take to global marketing.
Evaluate responses using AI:
OFF
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
There are three key approaches to global marketing.
Which of the following describes when a business adapts to the demands of consumers in the markets they plan to sell in?
domestic
approach
international
approach
mixed
approach
4.
FILL IN THE BLANK QUESTION
1 min • 1 pt
Businesses can take the ____ approach to global marketing.
This is used by many multi-national corporations, and involves promoting the ____ name yet still ______ products to the needs of local markets.
5.
OPEN ENDED QUESTION
3 mins • 1 pt
Explain how Ansoff's Matrix can help businesses in
choosing a global marketing strategy.
Evaluate responses using AI:
OFF
6.
OPEN ENDED QUESTION
3 mins • 1 pt
Explain how each element of the marketing mix must be considered when choosing a global marketing strategy.
Evaluate responses using AI:
OFF
7.
FILL IN THE BLANK QUESTION
1 min • 1 pt
Global ____ markets target a specific range of customers with common interests.
These customers will have needs which are not met by the global ___ market.
Businesses in these markets will have emphasis on quality and excellent _______ _____.
8.
OPEN ENDED QUESTION
3 mins • 1 pt
Explain how the marketing mix will differ with businesses in global niche markets and global mass markets.
Evaluate responses using AI:
OFF
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