4.3 Global Marketing

The _____ approach to global marketing assumes that what's good for the domestic market is also good for the global market.

This means there is little to no attempt to _____ the product for different markets.

Name the three approaches

businesses can take to global marketing.

There are three key approaches to global marketing.

Which of the following describes when a business adapts to the demands of consumers in the markets they plan to sell in?

• domestic

  approach

• international

  approach

• mixed

  approach

Businesses can take the ____ approach to global marketing.

This is used by many multi-national corporations, and involves promoting the ____ name yet still ______ products to the needs of local markets.

Explain how Ansoff's Matrix can help businesses in

choosing a global marketing strategy.

Explain how each element of the marketing mix must be considered when choosing a global marketing strategy.

Global ____ markets target a specific range of customers with common interests.

These customers will have needs which are not met by the global ___ market.

Businesses in these markets will have emphasis on quality and excellent _______ _____.

Explain how the marketing mix will differ with businesses in global niche markets and global mass markets.