DEL Topic 3 Basics of Social Media Marketing

What is social media?

• A news platform to share information with the public.

• Websites or applications for social interactions.

• A platform to meet new people.

• An entertainment series on tv.

Which age group makes up the biggest proportion of Tik Tok users?

• 10-19

• 20-29

• 30-39

• 40+

How do social media companies make profit?

• By charging users a subscription fee

• By selling ad space and user data to advertising companies

• By selling ads to advertising companies

• By engaging their audience

When you share a post on one of the social media platforms, one of your friends on one of these platforms sees it and if he/she likes/comments/shares the post, his/her friends on the same platform will get to see it. This chain effect is called

• Influencer

• Social network

• Word of mouth

• Paid media

_____ media is when you leverage a channel you

create and control.

• Owned

• Paid

• Earned

• Shared

A key feature of this social media platform is to post short messages of no more than 280 characters.

• Twitter

• Tik Tok

• Instagram

• Facebook

This is used to allow people to search for content on a product or topic they have a great interest in.

• %

• !

• #

• " "

The following are examples of Traditional media except

• Television

• Newspaper

• Radio

• LinkedIn

Which is an advantage of using Social media?

• Can work only in one format e.g. printed.

• All communication is one-way.

• Reports can be accessed instantly.

• Limited number of readers.

Forums, podcasts, image galleries, video sites, microsites and landing pages are examples of

• Traditional media

• Digital media

• Offline media

• Basic media