Consumer behaviour types and factors

What is the type of purchase that requires consumers to adopt complex buying behavior?

• A pack of chewing gum

• A new smartphone

• A pack of pencils

• A carton of milk

Answer explanation

 This type of consumer behaviour is useably adopted when buying expensive products.

Which type of consumer behavior is most likely to occur when buying low-effort, affordable products?

• Complex consumer behaviour.

• Variety-seeking consumer behaviour

• Dissonance-reducing consumer behaviour

• Habitual consumer behaviour

Answer explanation

 When consumers make repeated, routine purchases with little thinking or effort, this is referred to as as "habitual consumer behaviour."

What is the type of purchase that requires consumers to adopt dissonance-reducing buying behaviour?

• A bottle of water

• A pair of socks

• A new laptop

• A pair of jeans

Answer explanation

Dissonance reducing customers frequently pay a premium for goods that offer a high level of quality and dependability because they want to reduce the chance that they will make a poor decision.

Which type of consumer behavior is most likely to result in brand switching and attraction to discounts and promotions?

• Complex consumer behaviour

• Variety-seeking consumer

• Dissonance-reducing consumer behaviour

• Habitual consumer behaviour

Answer explanation

 Variety-seeking consumers are interested in trying out new products and services.

Which of the following is not a personal factor that can impact consumer behavior?

• Income level

• Physical surroundings

• Education

• Social status

What is a buying motive?

• The reason why a person chooses to buy a product

• The price of a product

• The colour of a product

• The promotion of a product

Which cultural factor can influence a consumer's willingness to buy certain products?

• Favourite shop

• Favourite colour

• Favourite food

• Religion

What is a consumer's attitude towards a product?

• Their thoughts, emotions, and intentions towards the product

• The price of the product

• The design of the product

• The promotion of the product

Which social factor can influence a consumer's purchasing decisions?

• Their favourite hobby

• Their favourite colour

• Their family's opinions

• Their favourite TV show

How can understanding personal factors help companies with their marketing strategies?

• They can tailor their strategies to effectively reach their target audience

• They can make their products more expensive

• They can use misleading advertising tactics to manipulate their target audience

• They can ignore their target audience's personal factors and still make successful sales.