Ch. 10.4 Plan Promotion

_____________ is any form of communication used to inform, persuade, or remind.

• Advertising

• Promotion

• Selling

• Merchandisin

Effective communication begins with _______.

• a sender

• a receiver

• a communication channel

• feedback

Mass promotion is the most effective form of marketing communication.

• True

• False

Personal selling is usually done face to face with each customer.

• True

• False

Choosing target markets and studying needs and decision-making processes can make promotion more effective.

• True

• False

_____ is the most known and used type of mass promotion.

• Merchandising

• Advertising

• Personal selling

• Publicity

True or False. Placing sale items at the back of a store might help to increase sales of other items in the store.

• True

• False

_________is non-paid promotional communication presented by the media rather than by the business or organization that his being promoted.

• Public relations

• Publicity

• Sales promotion

• Merchandising

_______ include(s) activities and materials designed to reinforce a company's brand and image.

• Sales promotion

• Publicity

• Public relations

• Merchandising