MP Promotion Unit Test

Any form of paid, non-personal mass communication that reaches an audience.

• Directing

• Advertising

• Broadcasting

• Targeting

Promotion of a product includes all of the following except:

• Advertising a new product
• Personal selling by using sales representatives
• Offering coupons to encourage increased sales
• Redesigning a product to give it more features and make it look more modern

All of the following are important when considering which method of promotion to use except

• The stage of the product life cycle the product is in
• The total promotional budget
• The target market being aimed at
• The product packaging design

Before deciding on the most appropriate advertising media, it is important to

• Change the price of the product
• Update the product
• Establish the target audience for the product
• Introduce an exclusive distribution strategy for the product

The "Got Milk" ad campaign would be an example of

• Industrial Advertising
• Communication Advertising
• Institutional Advertising
• Promotional Advertising

Advertising designed to increase sales. It introduces new products and businesses.

• Institutional Advertising
• Promotional Advertising
• Mass Advertising
• Communication Advertising

The advertising format, such as broadcast, print, internet, outdoor, or specialty

• Communications
• Retailing
• Industry
• Media

Fastest growing type of advertising. It allows for targeting of customers and instant feedback.

• Print Advertising
• Outdoor Advertising
• Online Advertising
• Broadcast Advertising

This form of media has a targeted audience, long life span, and a high pass along rate

• Radio
• Outdoor
• Magazine
• Direct mail

This media includes television and radio, meaning that signal is transmitted

• Print
• Broadcast
• Outdoor
• Direct mail