Marketing Product Life Cycle

Marketing Product Life Cycle

9th Grade

25 Qs

quiz-placeholder

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Marketing Product Life Cycle

Marketing Product Life Cycle

Assessment

Quiz

Professional Development

9th Grade

Hard

Created by

Steven Howard

Used 7+ times

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25 questions

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1.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Media Image

Which phase of the Product life cycle is a downward turn in sales leading to the demise of a product.

Introduction
Growth
Maturity
Decline

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why might profits sometimes decline for the company that first introduced the product during the growth stage of a product's life cycle?

Because sales decline in the growth stage
Because marketing strategies are adjusted
Because competitors have entered the market
Because production is more efficient

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is a way that a business can extend the life cycle of an established product?

promoting the product to current users
finding new uses for the product
restricting distribution
attracting customers who are innovators

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Five years after a new product has been introduced, sales begin to level off because customers are purchasingthe competitor's brand. What strategy would be most appropriate to use in this situation?

take the product off the market
do nothing, fluctuations in sales are common
modify or update the product to renew customer interest
triple the advertising budget for the product

5.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Media Image

Which stage has rapid sales?

introduction

maturity

decline

growth

6.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Media Image

Which stage has lots of competitors?

growth

maturity

introduction

decline

7.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Media Image

What is a product extension?

longer production time

products with extension features

strategies to keep the product from declining

products that keep going through the different stages

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