BMGT 265 - Module 11 - Ansoff Matrix

You define your business as transporting passengers in luxury. Your airline is considering purchasing new aircraft with suites and lounge areas to better serve your affluent target market. This is considered to be which form of growth?

• market penetration

• product development

• market development

• related diversification

• unrelated diversification

You define your business as selling space on your airline fleet. Your airline is currently only selling passenger seats, and you are considering entering into the cargo business. This is considered to be which form of growth?

• market penetration

• product development

• market development

• related diversification

• unrelated diversification

You define your business as a full-service, end-to-end travel business for your affluent target market.  Your airline is considering expansion into auto rental business focusing on distribution through airport kiosks. What form of growth would you consider this to be?

• market penetration

• product development

• market development

• related diversification

• unrelated diversification

You define your business as an airline transporting passengers to their destination.  Your airline is considering expansion into auto rental business focusing on distribution through airport kiosks. What form of growth would you consider this to be?

• market penetration

• product development

• market development

• related diversification

• unrelated diversification

You define your business as transporting passengers using air travel. Your airline is considering adding foreign travel routes to your current domestic markets. This is considered to be ....

• market penetration

• product development

• market development

• related diversification

• unrelated diversification

You define your business as flying passengers to their desired destinations.  Your airline is purchasing a manufacturer that provides parts for aircraft you have acquired in your fleet. This is which form of growth?

• market penetration

• product development

• market development

• related diversification

• unrelated diversification

You define your business as flying passengers to their desired destinations.  Your airline is offering fare sales to specific destinations for a 3-month time frame. This is which form of growth?

• market penetration

• product development

• market development

• related diversification

• unrelated diversification