L1_B - Market Segments

What are the types of markets?

• New market, Clone market, Existing market, Segmented market

• Active market, New market, Resegmented market, Clone market

• Existing market, Resegmented market, New market, Clone market

• Existing market, Resegmented market, Old market, Clone market

Which of these helps to quantify the entire chain of buyer/seller relationships in your market?

• SAM

• SOM

• Target Market

• TAM

Which of the following often targets a demographic market?

• SAM

• Target market 

• TAM

• TOM

Which of these answers include ONLY examples of demographics?

• Marital status, religion, ethnicity

• Household income, gender, race 

• Age, geographical location, gender 

• Race, age, hobbies

A business' target market includes

• Everyone

• All the people who might use a product or service 

• The specific people that the company is aiming to reach with its marketing and sales efforts 

• One segment of the market