A level Chap 17 part 2

A level Chap 17 part 2

University

10 Qs

quiz-placeholder

Similar activities

Chapter 4: Market segmentation, targetting & positioning

Chapter 4: Market segmentation, targetting & positioning

University

15 Qs

Chapter 6: Creating Value

Chapter 6: Creating Value

University

10 Qs

Marketing Review (1)

Marketing Review (1)

University - Professional Development

10 Qs

MARKETING

MARKETING

University

15 Qs

Segmentation, Targeting and Positioning

Segmentation, Targeting and Positioning

University

15 Qs

Managing Marketing Information and Segmentation, Targeti

Managing Marketing Information and Segmentation, Targeti

University

10 Qs

Marketing Orientation

Marketing Orientation

University

10 Qs

Segmentation, targeting & positioning

Segmentation, targeting & positioning

University

15 Qs

A level Chap 17 part 2

A level Chap 17 part 2

Assessment

Quiz

Business

University

Medium

Created by

Angel Sally

Used 5+ times

FREE Resource

10 questions

Show all answers

1.

FILL IN THE BLANK QUESTION

1 min • 1 pt

Media Image

Market also refers to a group of consumers who are/can __ to purchase.

2.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Which of the following best represents convenience products?

Media Image
Media Image
Media Image
Media Image

3.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Which of the following best represents specialty products?

Media Image
Media Image
Media Image
Media Image

4.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Which of the following best represents shopping products?

Media Image
Media Image
Media Image
Media Image

5.

FILL IN THE BLANK QUESTION

1 min • 1 pt

____ is a marketing approach that assume there will always be demand for the products they make.

6.

FILL IN THE BLANK QUESTION

1 min • 1 pt

Media Image

Product with the highest market share is called '____'.

7.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Which of the following product is most likely to adopt mass marketing?

Media Image
Media Image
Media Image
Media Image

Create a free account and access millions of resources

Create resources
Host any resource
Get auto-graded reports
or continue with
Microsoft
Apple
Others
By signing up, you agree to our Terms of Service & Privacy Policy
Already have an account?