A level Chap 17 part 2

Market also refers to a group of consumers who are/can __ to purchase.

Which of the following best represents convenience products?

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Which of the following best represents specialty products?

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Which of the following best represents shopping products?

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____ is a marketing approach that assume there will always be demand for the products they make.

Product with the highest market share is called '____'.

Which of the following product is most likely to adopt mass marketing?

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Geographic segmentation focus on factors such as ____.

Demograhic segmentation focus on factors such as ____.

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